--- title: "Brand: The Unbreakable Frame | One North" description: Every business has a story. How you leverage that story will help mold your company's brand. One North's Ryan Schultz delves into brand strategy best practices. --- [![One North Logo](https://content.onenorth.com/hubfs/HS%20Support/black-logo.svg) ![One North Logo](https://content.onenorth.com/hubfs/HS%20Support/logo-white.svg)](https://www.onenorth.com/) [![](https://content.onenorth.com/hubfs/HS%20Support/logo-white.svg)](https://www.onenorth.com/) - [Services](https://www.onenorth.com/services) - [Work](https://www.onenorth.com/work) - [Ideas](https://www.onenorth.com/blog) - [About](https://www.onenorth.com/about) - [Careers](https://www.onenorth.com/careers) - - - - [Contact](https://www.onenorth.com/contact) # Brand: The Unbreakable Frame Learn What It Takes to Build a Brand Stories are great tools that allow people to connect with and assign value to a message or idea. Telling stories about the brands we market is at the core of what we do as impactful communicators.  And with digital, how and when we tell these brand stories has evolved. Learn the ins and outs of creating a brand identity for your company from One Northerner [Ryan Schulz](https://www.linkedin.com/in/ryschulz/), and discover the stickiness that defines your firm. ![brand\_3dcover-886774-edited.png](https://content.onenorth.com/hs-fs/hubfs/brand_3dcover-886774-edited.png?width=487&name=brand_3dcover-886774-edited.png)   ### Get the Whitepaper [Services](https://www.onenorth.com/services)[Work](https://www.onenorth.com/work)[Ideas](https://www.onenorth.com/blog)[Careers](https://www.onenorth.com/careers)[About](https://www.onenorth.com/about) One North Interactive  222 North LaSalle St, #1500 Chicago, IL 60601 [+1 312.469.1740](tel:+1%20312.469.1740) © Copyright 2020 One North Interactive [Contact Us](https://www.onenorth.com/contact)