Courting the Commitment-phobic Client

How Professional Services Earn Client Loyalty

One North: The Agency for Professional Services Organizations

At One North, we like to focus our attention on three things: professional services organizations, digital and relationships. We know how important it is to create and nurture connections with your most important audiences. That's why we're committed to conducting research every year aimed at gaining deeper insight into how our clients can leverage digital to drive revenue, enhance the client experience, and attract and retain top talent.Our latest study was designed to help PSOs understand how “favorability” of a brand is measured. We partnered with Greentarget Global Group to survey key decision makers at some of the largest companies across the United States in order to determine how and which marketing efforts influence how loyal a client feels to his or her current PSO provider.Respondent-Revenues_Chart-REVISED-(for-HubSpot).jpeg

More than 90 buyers of Legal, Consulting, Accounting, Engineering/Construction and Architecture services completed the survey. Fifty-nine percent of the respondents were director level or above, and 83% represented companies with more than $1 Billion in revenue.

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If you’re interested in learning more about how One North can help your firm promote loyalty amongst clients, or to schedule a deep dive of the full survey results, email us at 



One North is a digital agency that partners with professional services organizations to create powerful digital experiences aimed at achieving marketing and business development goals. The firm specializes in brand, digital strategy, experience design, technology and managed hosting and holds deep expertise within the legal, consulting, finance, accounting, engineering and construction industries. More than 85 multidisciplinary One North professionals collaborate to produce award-winning work and build strategic partnerships, including with Sitecore as a Platinum Solution and Hosting Partner. For more information, visit or connect on LinkedIn, Facebook and Twitter.

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